Adobe Integrates Adobe Campaign with Adobe Experience Manager

The combination will strengthen Adobe’s marketing cloud offering. Software provider Adobe announced a key integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager at the National Retail Federation’s Big Show in New York. The integration brings together Adobe’s cross-channel campaign management solution with its Web experience management solution—as a combination, the two promise to…

24 Key Database Marketing Techniques

The following is a list of the 24 essential techniques used in database marketing.  LTV. Customer Lifetime Value can be calculated in any industry, business to business or business to consumer. It is used to direct marketing strategy. In the early days of database marketing few knew how to calculate it or how to use it.…

Five key themes for fashion ecommerce success

So here’s the bad news. It’s no longer enough for your site to be ‘usable’ and ‘intuitive’. Today’s best in breed online retailers mastered the usability thing a while back and have long moved on. To survive in a competitive market your site must also draw customers in, provide ideas, inspiration and help all without…

5 Fashion eCommerce Trends to Watch

Beam-it-down clothing that you can try on in your closet and beam back up if it doesn’t fit. A personal aesthetic “profile” that follows you everywhere you go, making it easy to find new fashion products you’ll love. Daily visual, shoppable RSS subscriptions of everything your favorite style bloggers and celebrities are wearing. Is this…

Mobile Ad Startup Apsalar Raises $9M For International Growth

Apsalar, which offers mobile ad buying and targeting tools, has raised $9 million in Series B funding. The company launched in 2010, and CEO and co-founder Michael Oiknine said it started out by offering free analytics for mobile app developers. Apsalar then used that data to create anonymized user profiles, of which there are now 800…

Ticketmaster Introduces New Digital Transfer Technology

LOS ANGELES (CelebrityAccess MediaWire) — Live Nation’s event ticketing division Ticketmaster, has announced a new digital ticket transfer system, allowing ticket purchasers to transfer tickets to others at no cost through their Ticketmaster account. Additionally, digital transfer via mobile devices will also be possible through the Ticketmaster App this spring in time for the start…