Beam-it-down clothing that you can try on in your closet and beam back up if it doesn’t fit. A personal aesthetic “profile” that follows you everywhere you go, making it easy to find new fashion products you’ll love. Daily visual, shoppable RSS subscriptions of everything your favorite style bloggers and celebrities are wearing. Is this…
Here are the 11 trends that every employee communicator should bear in mind as 2014 approaches. 1. Mobile To read some of the tech trades, you would think that BYOD (Bring Your Own Device) was an IT initiative designed to protect the integrity of company data on employees’ personal mobile devices. The truth is, BYOD…
Apsalar, which offers mobile ad buying and targeting tools, has raised $9 million in Series B funding. The company launched in 2010, and CEO and co-founder Michael Oiknine said it started out by offering free analytics for mobile app developers. Apsalar then used that data to create anonymized user profiles, of which there are now 800…
LOS ANGELES (CelebrityAccess MediaWire) — Live Nation’s event ticketing division Ticketmaster, has announced a new digital ticket transfer system, allowing ticket purchasers to transfer tickets to others at no cost through their Ticketmaster account. Additionally, digital transfer via mobile devices will also be possible through the Ticketmaster App this spring in time for the start…
To imagine you can offer anything less than world-class products and service in Africa is naive and short-sighted. Companies should be laying down the best they have to offer from the outset with a view to establishing themselves as market leaders and setting industry benchmarks, writes Bruce Layzell, KFC general manager for new African markets.…
Respected agencies take on influencer marketing. Each has conducted a number of stellar campaigns; here are some of the more innovative: Got Chocolate Milk? Influencer Campaign Chris Perry, Global Head of Digital at Weber Shandwick Weber Shandwick’s challenge was to turn a popular kid’s drink into a popular adult’s performance beverage. How did they do…
Influencer marketing – the process of harnessing the power of influential people to spread brand awareness and build trust among consumers – is still a new greenfield for many marketers. Despite numbers showing that influencer marketing is 16x more effective than traditional marketing, it hasn’t yet become part of the mainstream. However, this new method of organic,…
Innovation Trends 