8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies

Respected agencies take on influencer marketing. Each has conducted a number of stellar campaigns; here are some of the more innovative: Got Chocolate Milk? Influencer Campaign Chris Perry, Global Head of Digital at Weber Shandwick Weber Shandwick’s challenge was to turn a popular kid’s drink into a popular adult’s performance beverage. How did they do…

3 Top Influencer Marketing Campaigns of 2013 and Lessons Every Marketer Can Learn from Them

Influencer marketing – the process of harnessing the power of influential people to spread brand awareness and build trust among consumers – is still a new greenfield for many marketers. Despite numbers showing that influencer marketing is 16x more effective than traditional marketing, it hasn’t yet become part of the mainstream. However, this new method of organic,…