McDonald’s Dark Marketing

  McDonald’s fast food chains have always been places for kids. Its colorful restaurants have always been like a paradise for children. This fun is even symbolized by its clown mascot, Ronald McDonald. But in its efforts to strengthen its brand further, McDonald’s tried an alternative platform for brand promotion. It wanted to reach out…

24 Key Database Marketing Techniques

The following is a list of the 24 essential techniques used in database marketing.  LTV. Customer Lifetime Value can be calculated in any industry, business to business or business to consumer. It is used to direct marketing strategy. In the early days of database marketing few knew how to calculate it or how to use it.…