Five key themes for fashion ecommerce success

So here’s the bad news. It’s no longer enough for your site to be ‘usable’ and ‘intuitive’. Today’s best in breed online retailers mastered the usability thing a while back and have long moved on. To survive in a competitive market your site must also draw customers in, provide ideas, inspiration and help all without…

5 Fashion eCommerce Trends to Watch

Beam-it-down clothing that you can try on in your closet and beam back up if it doesn’t fit. A personal aesthetic “profile” that follows you everywhere you go, making it easy to find new fashion products you’ll love. Daily visual, shoppable RSS subscriptions of everything your favorite style bloggers and celebrities are wearing. Is this…